MBA Semester I 2022 Admission

Course Name

Business Communication and Soft skills

Type of Course

Core

Course Code

MBM21C03

Course Summary & Justification

Thiscourseenables thestudents to:

A.     To analyse and demonstrate writing and speaking processes  through invention, organisation, drafting, revision, editing, and presentation.

B.     To understand the importance of specifying audience and purpose and to select appropriate communication choices.

C.    To interpret and appropriately apply modes of expression, i.e., descriptive, expositive, Narrative, scientific, and self-expressive, in written, visual, and oral Communication

D.    To participate effectively in groups with emphasis on listening, critical and reflective thinking and responding.

E.     To develop the ability to research and write a documented paper

and/or to give an oral presentation.

Semester

1

Credits

3

Total Student Learning Time (SLT)

Learning Approach

Lecture

Tutorial

Practical

Others

Total Learning Hours

Authentic learning

Collaborative learning 

Case based learning 

45

5

-

10

60

Pre-requisite

NIL

As per the requirement of the course

Others-  Library, field work, seminar and assignment preparations, test, journal, discussion etc.

CO No.

Expected Course Outcome

Upon completion of this course, students will be able to;

Learning Domains

PSO No.

1

Apply business communication strategies and principles to prepare effectivecommunicationfor domesticandinternational business situations.

A

6, 7

2

Participate in team activities that lead to the development of collaborative work skills and leadership skills

C, S

8, 9

3

Select appropriate organisational formats and channels used in developing and presenting business messages

E

6,7

4

Communicate via electronic mail, Internet, and other technologies and deliver an effective oral business presentation

An

6,7

*Remember (R), Understand (U), Apply (A), Analyse (An), Evaluate (E), Create (C), Skill (S), Interest (I) and Appreciation (Ap)

Hrs

CO.No.

Unit 1

7 Hrs

1.1

Importance of Communication in business -Types of Business Communication-Methods and media of Communication

2

1

1.2

Principles of Business Communication, Process of Business Communication

2

1, 3

1.3

Barriers to poor Organisational Communication- Strategies for improving Business Communication effectiveness.

3

1,3,4

Unit 2

9Hrs

2.1

Types of Organisational Communication

2

1,3, 4

2.2

Communication for interpersonal influences

2

3,4

2.3

Effective Leadership Communication

2

2, 3

2.4

Cross Culture Communication

3

4

Unit 3

12Hrs

3.1

Verbal and non-verbal Communication in business

2

1,2

3.2

Public Speaking Skills

2

2

3.3

Business presentations –Role of audio visual aids and computers in oral presentations

2

2,3

3.4

Interviewing- Art of negotiation & Listening skills

2

4

3.5

Mannerisms

2

2

3.6

Body Language, postures and gestures, handshakes, gaze, smiles, hand movements,voicemodulation, Eyecontact,useofexpression

2

2,3

Unit 4

12 Hrs

4.1

Written communication- Writing Process 

2

1, 2, 3

4.2

Writing Business Letters – Formats and Styles of business letters

2

1, 2, 3

4.3

Types of business letters -Request, Enquiry, Placing Order, Instruction, Action, Complaint, Adjustment, Sales,Reference,Good News&BadNews,Acknowledgement.

2

1, 2, 3

4.4

Memoranda- Directives and instructions- Notices -Reports

2

1, 2, 3

4.5

Conducting meetings-Procedure, Agenda - Proposals -Minutes -Professional papers - Agreement documents -Press releases

2

2,3

4.6

Preparation of resumes

2

4

Unit 5

5 Hrs

5.1

Group discussion

2

3

5.2

Drafting speech

2

3

5.3

TimeManagement

1

2,3

Teaching and Learning Approach

Classroom Procedure (Mode of transaction)

Authentic learning, case-based learning, collaborative learning, seminar, group activities. 

Assessment Types

Mode of Assessment 

·        Continuous Assessment (CA)

o   Tests

o   Seminar Presentation – a theme is to be discussed and identified to prepare a paper and present in the seminar 

o   Assignments

·        End Semester examination